Founder · Software Engineer
Marcus Lorenzana
Marcus leads strategy and technology, bringing nearly a decade of professional software experience to websites, applications, automation, and connected systems.
About ZanaWorks
Technical depth and creative direction, working together.
ZanaWorks is a boutique technology and creative studio based in San Antonio and working with growing businesses across the country.
The team
Small team. Complementary strengths.
Work directly with the people shaping the strategy, technology, and creative direction behind your project.
Creative Director
Valeria Lorenzana
Valeria brings about a decade of creative experience to photography, videography, video editing, graphic design, and social content—giving every touchpoint a visual direction that feels cohesive and distinctly yours.
Experience behind the studio
Professional depth. Personal attention.
Marcus brings enterprise engineering and technical leadership. Valeria brings accessibility, communications, and multidisciplinary creative experience. Together, those perspectives shape how we plan, build, and present every project.
H-E-BFiservCity Electric SupplyEControlsExtendTerazo
Bexar CountyAVANCETricolor Auto GroupBig FrogDigital Kiko
What we bring
One team across the full experience.
Strategy, engineering, design, and content stay aligned from the first idea through launch.
Web & software
Premium websites, custom applications, integrations, and dependable cloud systems.
AI & automation
Practical workflows, system integrations, and internal tools that make operations more efficient.
Creative direction
A cohesive visual approach that keeps the website, brand, and customer experience working together.
Content production
Photography, video, graphic design, and social content created to support the broader strategy.
How we think
Four principles behind every project.
Clarity
Make the complex understandable for users and stakeholders.
Simplicity
Use only the technology and features the project genuinely needs.
Craft
Care about the details because the details create trust.
Ownership
Take responsibility for the outcome, not just the deliverables.
Start with a conversation
Ready to build something that works harder?
Tell us what the business needs—from a stronger website to a custom digital product. We’ll help clarify the best next step.