About ZanaWorks

Small team. Serious digital work.

ZanaWorks is based in San Antonio and serves businesses in the Austin area and nationwide. We combine senior-level software development, web design, and creative services, keeping projects focused and the team lean so you work directly with the people doing the work.

Previously known as Lorenzana Web Design, we’re transitioning to ZanaWorks. You may still see our earlier name on business listings and client reviews.

The team

Small team. Complementary strengths.

Work directly with the people shaping the strategy, technology, and creative direction behind your project.

Marcus Lorenzana, founder and software engineer at ZanaWorks

Founder · Software Engineer

Marcus Lorenzana

Marcus leads strategy and technology, drawing on a decade of experience building enterprise applications, modernizing business systems, and guiding engineering teams. His background spans cloud architecture, web and mobile development, automation, and production support.

Valeria Lorenzana, creative director at ZanaWorks

Creative Director

Valeria Lorenzana

Valeria brings eight years of experience in communications, visual production, and digital accessibility. Her background combines brand design, video, photography, and web collaboration with document accessibility work. Fluent in English and Spanish, she helps make content clear, consistent, and accessible to its audience.

Experience behind the studio

Professional depth. Personal attention.

Marcus brings a decade of enterprise software, cloud architecture, and technical leadership. Valeria brings accessibility, communications, and multidisciplinary creative experience. Together, those perspectives shape how we plan, build, and present every project.

Marcus Lorenzana Founder · Engineering
H-E-BFiservCity Electric SupplyEControlsExtendTerazo
Valeria Lorenzana Creative Director · Accessibility & Communications
Bexar CountyAVANCETricolor Auto GroupBig FrogDigital Kiko

Marcus’s engineering background

A decade across enterprise software.

Selected experience from Marcus’s employment at these organizations, including work delivered with their engineering teams.

Business systems & modernization

City Electric Supply · H-E-B

Marcus’s experience includes warehouse and inventory modernization at City Electric Supply and pricing analytics at H-E-B—building software around the work a business needs to get done.

Cloud performance & cost

City Electric Supply · EControls

His work includes reducing Amazon Bedrock inference costs by approximately 80% at City Electric Supply and Azure production database costs by 45% at EControls, alongside application and development-tooling improvements.

Application delivery & technical leadership

Extend · Terazo · Fiserv

As part of engineering teams, Marcus built and supported cloud applications at Extend, delivered web and mobile applications at Terazo, and worked on financial applications at Fiserv. His roles have also included mentoring, code reviews, and technical direction.

Valeria’s creative & communications background

Clear communication across media and audiences.

Selected experience from Valeria’s employment and freelance work, spanning accessibility, nonprofit communications, and visual production.

Digital accessibility

Bexar County

Valeria’s work focuses on making complex documents usable with screen readers. Her experience includes document remediation, structural tagging, reading order, accessible forms, and testing with tools such as Adobe Acrobat, Equidox, and JAWS.

Communications & multimedia

AVANCE

At AVANCE, Valeria coordinated web projects and produced video, photography, and graphics for organizational communications. Her work included 50th-anniversary materials and English–Spanish document translation, bringing content and visual presentation together across channels.

Brand design & production

Freelance · Tricolor Auto Group · Big Frog · Digital Kiko

Her background spans freelance branding, vehicle photography, marketing layouts, and apparel graphics. She has worked with clients, production teams, and vendors to carry designs from the initial concept through consistent digital and printed materials.

What we bring

Technical depth. Thoughtful creative work.

Custom software is at the heart of the studio. Web design and creative services bring the technical and visual sides of your project together.

01

Senior engineering

Focused applications, internal tools, and integrations that solve a specific business problem.

02

Practical automation

Connected workflows and applied AI where they reduce repetitive work or add a useful capability.

03

Creative direction

A cohesive visual approach that keeps the website, brand, and customer experience working together.

04

Content production

Photography, video, graphic design, and social content created to support the broader strategy.

How we think

Four principles behind every project.

Clarity

Make the complex understandable for users and stakeholders.

Focus

Define the valuable problem, agree on clear boundaries, and build the important parts well.

Craft

Care about the details because the details create trust.

Ownership

Take responsibility for the outcome, not just the deliverables.

Start with a conversation

What should work better in your business?

Bring us the workflow, product, website, or creative challenge. We’ll help define a focused project and the right next step.

Start a project inquiry